In a move aimed at enhancing digital safety for minors, China has launched an electronic campaign targeting video-sharing applications and social media networks that distribute harmful content to children. The campaign, titled “Clear and Bright,” seeks to create a healthier and safer digital environment for young internet users by addressing various online threats.

The “Clear and Bright” Campaign

Objectives

The “Clear and Bright” campaign, announced by the Chinese Cyberspace Administration, is a two-month initiative designed to strengthen the protection of minors on the internet. This effort includes addressing major issues on short video-sharing platforms, live streaming services, social networks, online sales sites, app catalogues, smart devices for children, and electronic app censorship devices for minors.

Key Targets

The campaign focuses on several critical areas:

E-commerce Products: Targeting products with sexual connotations or classified as “soft porn.”
Dangerous Friendships and Values: Combating information that could lead children to form unsafe relationships or adopt harmful values through malicious slang and buzzwords.
Bullying and Violence: Addressing videos that promote bullying in schools, violent or bloody content in cartoons or children’s songs, and the exploitation of child internet stars for financial gain.

Broader Context and Regulatory Measures

China’s regulatory landscape has seen increased efforts to manage online content and protect minors. The campaign aligns with previous measures aimed at controlling internet usage among children, such as reducing online gaming time for minors and targeting e-commerce platforms selling undesirable products.

The ruling Communist Party of China maintains strict control over internet platforms, censoring content deemed vulgar or politically subversive. This latest initiative follows a series of similar actions, underscoring the government’s ongoing commitment to regulating online content and protecting vulnerable populations .

Implementation and Expected Outcomes

The “Clear and Bright” campaign includes the following steps:

Content Regulation: Strengthening oversight on platforms to ensure compliance with regulations.
Education and Awareness: Promoting digital literacy and awareness among minors and their guardians about safe internet practices.
Technological Measures: Encouraging the development and use of protective software and smart terminal products designed specifically for minors.

The “Clear and Bright” campaign is a comprehensive effort by the Chinese government to create a safer digital environment for children. By targeting harmful content across various online platforms and promoting positive online practices, China aims to mitigate risks and enhance the overall well-being of its young internet users.

Sources

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